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Patient Education

Allergic Rhinitis

Allergic rhinitis is the most common allergic disorder in the United States. Symptoms may include runny nose, nasal congestion, sneezing, post nasal drip, itchy nose, and itchy, watery eyes. These symptoms are perennial (dust, animal dander, molds, dust mites) and/or seasonal (pollen, molds). Spring seasonal exacerbation is sometimes called rose fever and late summer worsening is often termed hay fever.

Identification of the offending allergen is often the key to successful treatment. The first step is to provide expert guidance on how to best reduce allergen exposure. For symptoms that remain, effective treatment options include oral antihistamines and decongestants, eye drops, and preventive prescription nasal sprays. Immunotherapy (allergy shots) may be recommended when avoidance and medications are not adequate.

As a board certified allergy specialist, Dr. Rowe is specifically trained to expertly diagnose and treat adults and children with allergic rhinitis. A proper, individualized care and management plan will lead to the best control of allergic rhinitis and significantly improve quality of life.



Allergies occur in at least 30% of the population in this country.

Symptoms range from mild to life-threatening.

An allergic reaction to a substance (food, pollen, mold, animal dander, stinging insects, medication) occurs when an individual’s immune system mistakes an ordinary item for a dangerous enemy.

People with allergies can lead healthy, active lives once they know how to recognize the triggers to their reactions.



Asthma is the most common chronic respiratory condition in both children and adults.

Treatment options are constantly improving with greater efficacy and safety.

Control of asthma symptoms is very achievable with proper evaluation and care from Dr. Rowe.


Atopic Dermatitis (Eczema)

Atopic Dermatitis, or eczema, is a chronic skin disorder characterized by dry, itchy skin patches. It often appears first in childhood, occasionally triggered by an allergy to common foods. Later in life, the skin abnormalities may fade and seem to change into respiratory allergies such as allergic rhinitis or asthma.

The extreme itchiness can be very bothersome and may lead to scarring. If left untreated, the involved skin may become infected and require the addition of antibiotic therapy. Proper skin care and avoidance of identified triggers can give significant improvement.

Expert advice from Dr. Rowe regarding a successful treatment regimen can lead to great relief of this bothersome skin condition.


Food Allergies

Food allergies often begin in early childhood as the child’s diet begins to advance.

The most common food triggering allergic reactions include cow’s milk, eggs, wheat, soybean, fish, shellfish, nuts, and peanuts.

Symptoms of food allergy may occur within minutes of ingestion or exposure and progress to life-threatening circumstances without proper treatment. 

Accurate identification of the offending food along with its total avoidance is the mainstay of treatment recommendations for food allergic individuals.



Sinusitis often occurs after acquiring an upper respiratory infection (“cold”) when the narrowed nasal airway impairs normal sinus drainage and traps infectious organisms within the nasal and sinus cavities. Sometimes, there are other predisposing causes including nasal polyps or allergies.

Sinuses are air filled spaces in the skull that connect to the nasal passages via thin canals. Typically, these cavities are on both sides of the face and are located in the cheeks, between the eyes, in the forehead, and in the middle of the head.

Symptoms of sinusitis include thick and colored nasal drainage, pressure in the sinus areas, foul breath, reduced sense of taste and smell, a cough that worsens when lying down.

Dr. Rowe, an expert in the evaluation and treatment of sinusitis, will design an individualized treatment plan to reduce your symptoms and their frequency including environmental control measures, outline methods to improve sinus cleansing and drainage, and prescribe medications including local therapies that directly impact the nose and sinuses.


Urticaria (Hives)

Urticaria, also known as hives, are red, raised, itchy bumps or welts that may occur in various shapes and sizes on the skin. If deeper into the skin, the areas may appear generally puffy and swollen (angioedema) with a numb or tingling feeling rather than itching.

Recent (acute) forms are sometimes associated with allergic reactions to foods, medications, or stinging insects. Heat, exercise, cold temperature, and skin pressure may aggravate the condition. Longstanding (chronic) cases are often not associated with any known cause.

Dr. Rowe, a specialist in the evaluation and treatment of urticaria, will take a thorough medical history combined with appropriate examination and testing to help identify any underlying cause of this condition. This individualized treatment plan will provide improved control and effective symptom relief.

Pollen Counts


Recent News

Novi Allergy Center Offers New Alternative to Injection Therapy
Dr. Michael Rowe Helps FDA Approve Oral Immunotherapy. Read the full press release.

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